CASE STUDIES
BINHO TATTOO
Challenge
Binho Tattoo, an independent tattoo artist, wanted to attract new local clients and increase appointment bookings through a stronger digital presence. The goal was to generate consistent, high-quality leads ready to book tattoo sessions, while keeping advertising costs efficient.
Goals
Increase brand visibility in the local area
Generate a steady flow of qualified leads for tattoo bookings
Maximise return on ad spend with cost-efficient campaigns.
The Solution
We created a highly targeted Google Ads campaign focused on users actively searching for tattoo services in the local area. The ads were optimised for lead generation, driving users directly to book consultations and sessions. Remarketing was used to re-engage interested users who hadn’t yet booked.
- Increased lead generation by over 200% compared to previous activity
- Achieved a 23% conversion rate from ad clicks to bookings/enquiries
- Reduced cost per lead to just £1.65, far below typical industry averages
- Consistently maintained a strong flow of qualified clients ready to book
The campaign successfully targeted a local audience, resulting in consistent lead generation at a competitive cost per conversion.
Business Impact
The newly integrated booking system streamlined operations, reducing the time spent on managing schedules manually.
Increased visibility and targeted traffic helped establish JP Window Tinting Service as a go-to provider for window tinting in the area.
The business experienced a clear boost in local awareness and bookings, setting the stage for continued growth.
Conclusion
By combining a professional website with a focused Google Ads campaign, we delivered a robust solution for JP Window Tinting Service. In just under two months, the business saw measurable results, increased bookings, and a more efficient way to manage operations. This case highlights how a well-executed digital strategy can drive significant growth for local service-based businesses.