CASE STUDIES

Lance Plumbing Solutions

Challenge

Lance Plumbing Solutions relocated to Walnut Creek, California, and needed to build a client base from scratch. With no existing local presence, the goal was to quickly increase visibility, generate qualified leads, and secure new service calls to establish a strong reputation in a competitive market.

Goals

Build brand visibility in a completely new area
Attract high-intent local customers searching for plumbing services
Generate a steady stream of service calls and enquiries.

Solution

We launched a highly targeted Google Ads campaign focused on urgent plumbing needs (e.g., emergency repairs, installations, and maintenance) in Walnut Creek and surrounding neighbourhoods.

Our approach included:

Precise location targeting to reach homeowners in Lance’s new service area Smart bidding strategies to maximise cost-efficient lead generation Action-focused ad messaging encouraging immediate calls and quote requests

The Results
  • Generated 120+ qualified leads within the first 3 months after launching in the new area
  • Achieved a 65% lower cost per lead than typical local service industry benchmarks
  • Increased call volume by over 300%, rapidly building a new customer base
  • Established a strong online presence and consistent flow of bookings in Walnut Creek

Business Impact

The newly integrated booking system streamlined operations, reducing the time spent on managing schedules manually.
Increased visibility and targeted traffic helped establish JP Window Tinting Service as a go-to provider for window tinting in the area.
The business experienced a clear boost in local awareness and bookings, setting the stage for continued growth.

Conclusion

By combining a professional website with a focused Google Ads campaign, we delivered a robust solution for JP Window Tinting Service. In just under two months, the business saw measurable results, increased bookings, and a more efficient way to manage operations. This case highlights how a well-executed digital strategy can drive significant growth for local service-based businesses.